From Facebook and Instagram to Twitter and more, the social media world has gone from just a way to talk to friends and family to full-blown research tools. Whether you’d like to see updates about your favourite businesses, see new trends, or learn what other consumers think about products, social media is where to do it all! And research now shows that some of the best social media campaigns revolve around video campaigns, such as those created by NRG Digital.

Online Shopping Comes First

Online shopping is now the king of the hill. There’s nothing that can compete with lounging around and buying something you want or need with just one click before it shows up the very next day. Gracias Amazon!

Social media really has revamped how we shop on the Internet, because you don’t even have to leave a social media platform to do it thanks to brand profiles that have Shop Now buttons. I can be commenting on a new cologne for a friend before seeing ads for it and then buying it in just a handful of clicks. Did I really ever stand a chance?

Would You Ever Shop Online Before Checking Out Reviews?

While ordering things online is very convenient, it’s actually quite horrific when we order something and what we get isn’t quite what we were expecting. We’ve all heard the horror stories of someone ordering what they thought was a dog bed only to find out was barely bigger than a box of tissues. Oh no.

A lot of us like to use social media to share our thoughts about a business or just check out what others had to say about them or a product. Seeing the comments of real customers can be very reassuring.

Above all that, when users … Continue reading >>>