Just How Exactly Does Social Media Impact How We Shop?

From Facebook and Instagram to Twitter and more, the social media world has gone from just a way to talk to friends and family to full-blown research tools. Whether you’d like to see updates about your favourite businesses, see new trends, or learn what other consumers think about products, social media is where to do it all! And research now shows that some of the best social media campaigns revolve around video campaigns, such as those created by NRG Digital.

Just How Exactly Does Social Media Impact How We Shop?

Online Shopping Comes First

Online shopping is now the king of the hill. There’s nothing that can compete with lounging around and buying something you want or need with just one click before it shows up the very next day. Gracias Amazon!

Social media really has revamped how we shop on the Internet, because you don’t even have to leave a social media platform to do it thanks to brand profiles that have Shop Now buttons. I can be commenting on a new cologne for a friend before seeing ads for it and then buying it in just a handful of clicks. Did I really ever stand a chance?

Would You Ever Shop Online Before Checking Out Reviews?

While ordering things online is very convenient, it’s actually quite horrific when we order something and what we get isn’t quite what we were expecting. We’ve all heard the horror stories of someone ordering what they thought was a dog bed only to find out was barely bigger than a box of tissues. Oh no.

A lot of us like to use social media to share our thoughts about a business or just check out what others had to say about them or a product. Seeing the comments of real customers can be very reassuring.

Above all that, when users … Continue reading >>>

The Impact On Internet Freedom Of Major Copyright Changes

The Impact On Internet Freedom Of Major Copyright ChangesThe largest and potentially most contentious overhaul of copyright legislation has been passed by the European Parliament. When this legislation comes into action, it will be the largest change to internet regulations since the implementation of GDPR or the General Data Protection Regulation.

The copyright changes that have been passed are best known for the most controversial clauses in them. These are articles 11 and 13 which have created a major battle between the corporate lobbyists, freedom of expression groups and online activities.

What Does The Change Mean For The Internet?

Will You Be Able To Upload Content?

There has been a lot of emphases that the legislation will still allow people to upload content to the internet. However, technology firms such as Google have sent out warnings that they may have to automatically remove more content once this directive has been implemented.

This has to do with copyright and platforms such as Facebook and YouTube already remove videos and music that are under copyright. YouTube will scan any uploaded content and see if it matches a database of files that it has of copyrighted content. The database allows the original creator to block, track or monetise the content. Under the new legislation, the tech companies will be more liable for any copyright infringements on their platforms.

Why Is Big Tech Against This Legislation?

The companies that are affected by this have argued that the reform is unrealistic and that there is already a system in place that pays content creators fairly. YouTube is one of the most vocal and has warned that EU-based users could be cut off from videos entirely with this.

Are There Others Who Are Against The Legislation?

Yes, it is not only the big tech companies that are against this. A lot of campaigners have … Continue reading >>>

How To Cancel Out Stress With Reflexology

The realities of stress are starting to show up a lot more in a number of scientific studies such as the one in the American Medical Association which reported that stress in one of the factors in around 75% of every disease. Recent studies have even linked stress effects to weakening the heart-muscle.

How To Cancel Out Stress With Reflexology

Stress Effects On The Heart

In the August edition of 2004 of the GreatLife magazine, it gave a report on that Duke University Medical Center researchers based in Durham, N.C studied effects relating to stress on the heart in clinical trials which monitored how the heart reacted to common everyday events.

In the study, it was discovered that heightened feelings of sadness, anger, and stress in a person, the less their hearts were capable of responding effectively. It appeared that the pressure that was exerted on this organ caused by continual emotional downs and ups of stress had caused this muscle to stretch over and beyond its usual capacity in order to return to normal.

The Link Between Reduced Heart Rate And Depression

Another study has found a link between heart health that is impaired and depression. Researchers from Emory University, Atlanta, Ga and Yale University in New Haven, Conn, recently conducted a study on male twins (50 pairs) where they hooked each participant up to an electrocardiogram for a period of 24 hours.

They went onto conclude there is a link that exists between a reduction in HRV (heart rate variability) and depression or fluctuations between the heartbeats. A decrease in HRV can result in weakening the heart which makes this vital organ more susceptible when it comes to fatalities that are sudden.

Reflexology: The Low-Cost Solution To Offset Stress

Reflexology is a low-cost and natural choice that can be used for offsetting effects caused by … Continue reading >>>

How To Effectively Use Web Design With SEO

How To Effectively Use Web Design With SEOBuilding a professional website takes a lot more than nice images and pretty graphics. One of the main things to understand about design choices with your website is they can have a major impact upon your websites SEO.

Proper Web Design

A website that is driven by proper SEO is the perfect digital marketing strategy as it is going to drive a serious amount of traffic to your business and boost your overall income.

With any marketing design business, you need qualified staff to drive your digital strategy, StopGap can help with Marketing Director vacancies.

This article is designed to help you effortlessly incorporate SEO into your overall web design.

Integrated Social Media Into Your Website

Your customers are not the only want to enjoy social media, search engine places a great deal of value on social media platforms. This is why it is essential to integrate social media platforms such as Facebook and Twitter into the design of your website in an effort to improve your overall search engine rankings. In addition, this is going to improve your overall online presence by allowing you to be found much easier in social media.

Optimizing Images For SEO

Mostly everyone will optimize the text on their webpages but forget about the images. When your uploaded images to your website you want to ensure that they are not too large, typically you want your images to have a resolution of 72 dpi and not be over 100 KB size. In addition, you want to ensure that image attributes have been added with a proper keywords in the alt text section. Search engines do read this information and it helps them rank images. When you upload images that comply with the specific criteria it is going to help your rankings significantly.

Adding

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iMac Computer

With Spring comes the good news for all Apple lovers! The Latest iMac will soon be available. If you are waiting for the new release to change your computers, then the wait is almost over. The Apple company has not yet announced any dates but as per rumours, the release is for 2019.  You must have checked the design and images of the new iMac, right?

iMac Computer

More powerful, easy-to-use technology and elegant, all in one design. This is what the iMac is all about. The idea is to take it to the next level to give users great tools to do just anything. This new desktop from Apple is packed with the latest processors, faster memory and phenomenal graphics. The iMac bring to life the brightness and most vibrant Retina display ever existed on a Mac.

Retina Display

The Retina is available in stunning 4K or 5K that shines beautifully on an iMac. The graphics leap off the screen with one billion colours and 500 nits of brightness. The text is sharp. The experience of binge-worthy shows and movies have never been this amazing. It is said that is the best Mac Retina Display.

Talking of games, did you know that at Kitty Bingo you can access any type of online games on any devices – Android, iOS or any other smartphones. Yes, it is possible on kittybingo.com. It is an online bingo site which provides a fun mobile experience to its players. With the new iMac, you might try the variety of games where you might have a fun experience with the high-quality graphics of the game together with that of the iMac.

Coming back to the 1 billion colours and 500 nits brightness, iMac is the only desktop computer with this specification. iMac bring more colours together … Continue reading >>>