June 17, 2019

Just How Exactly Does Social Media Impact How We Shop?

From Facebook and Instagram to Twitter and more, the social media world has gone from just a way to talk to friends and family to full-blown research tools. Whether you’d like to see updates about your favourite businesses, see new trends, or learn what other consumers think about products, social media is where to do it all! And research now shows that some of the best social media campaigns revolve around video campaigns, such as those created by NRG Digital.

Just How Exactly Does Social Media Impact How We Shop?

Online Shopping Comes First

Online shopping is now the king of the hill. There’s nothing that can compete with lounging around and buying something you want or need with just one click before it shows up the very next day. Gracias Amazon!

Social media really has revamped how we shop on the Internet, because you don’t even have to leave a social media platform to do it thanks to brand profiles that have Shop Now buttons. I can be commenting on a new cologne for a friend before seeing ads for it and then buying it in just a handful of clicks. Did I really ever stand a chance?

Would You Ever Shop Online Before Checking Out Reviews?

While ordering things online is very convenient, it’s actually quite horrific when we order something and what we get isn’t quite …

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The Impact On Internet Freedom Of Major Copyright Changes

The Impact On Internet Freedom Of Major Copyright ChangesThe largest and potentially most contentious overhaul of copyright legislation has been passed by the European Parliament. When this legislation comes into action, it will be the largest change to internet regulations since the implementation of GDPR or the General Data Protection Regulation.

The copyright changes that have been passed are best known for the most controversial clauses in them. These are articles 11 and 13 which have created a major battle between the corporate lobbyists, freedom of expression groups and online activities.

What Does The Change Mean For The Internet?

Will You Be Able To Upload Content?

There has been a lot of emphases that the legislation will still allow people to upload content to the internet. However, technology firms such as Google have sent out warnings that they may have to automatically remove more content once this directive has been implemented.

This has to do with copyright and platforms such as Facebook and YouTube already remove videos and music that are under copyright. YouTube will scan any uploaded content and see if it matches a database of files that it has of copyrighted content. The database allows the original creator to block, track or monetise the content. Under the new legislation, the tech companies will be more liable for any copyright infringements on their platforms.

Why Is Big Tech

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Generation Z: What Digital Marketers Need To Know

Currently Generation Z is on the verge of passing Baby Boombers, Gen X, and others to become the largest segment (by percentage) of the world’s population. Marketers and retailers are already beginning to focus on this generation and how to reach out to them. Gen Z is estimated to compose of nearly a third of the global population by 2019, being about the same size but just a sliver larger than Millennials. The two combined will be about 2/3 of the world population by 2019.

Generation Z: What Digital Marketers Need To KnowBecause of that, the rush to market to Gen Z is on since whoever figures out how to do this effectively will have a huge leg up on the competition who doesn’t. The oldest members of Gen Z will be just out of university or preparing to graduate from university. Moving forward by just after 2020 it is estimated that Generation Z could be up to 40% of all active consumers, making them all the more important.

What does this translate to in numbers?

Well, early estimates say it will be $44 to $60 billion depending how you measure, and as the older generations continue to age and more of Generation Z comes into the workforce, those numbers are likely to continue to grow. As usual, marketing is on top of trying to learn what moves …

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Designing Small Business Computer Network – What Should You Do?

Basically designing small, medium, or enterprise class computer networks are principally similar. You need to design your private network infrastructure to provide the availability and reliability of network resources; network security system to protect your network resources against any types of threats, and secure global communication system. Small business computer network should include these three aspects: the private network; the end-point security system for internet threats protection; and a secure way in providing system communication with global internet.

Designing Small Business Computer Network - What Should You Do?

For example, in your business network you need to provide database application to support your finance management, and an email server to support your business communication, you allow authorized users to connect via internet from homes, or probably you need to link other branch offices via WAN cloud connection. Dig as much information as possible before designing your small business network. The following lists some areas you probably need to implement in your design.

Software Applications

You need to drill down the requirements each of the main element of your core business needs. For example, you need a database application to support your finance management. What application software to purchase, contact the vendor and ask them to provide a presentation about their product and see if their product can meet your finance need. How critical your application to support your business will be, …

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Computer Network – Overview

If you’ve ever used a telephone, tracked a package with an overnight shipper, or purchased a new car from a dealership, you’ve used a network. Of course, they weren’t computer networks-they were, respectively, the phone company’s switching network, the overnight shipper’s package-tracking network, and the car manufacturer’s distribution network. And although these networks move phone calls, packages, and cars instead of computer data, they are examples that explain the fundamental purpose of a network. The single most important purpose of any network-computer or otherwise-is to link similar items together using a set of rules that ensures reliable service.

Computer Network - Overview

In the telephone network’s case, the rules have to do with what happens when you dial a phone number based on how many digits you dial: If you dial seven digits, it’s a local call; eleven digits is a long-distance call. For the overnight shipper’s network, the rule is that your package is assigned a tracking number that must be recorded each time the package goes through a weigh station or transfer point. And for the car dealership, the rule is that there’s only one reseller within a given geographical area; all new cars are delivered to that dealer, and that dealership has a direct link to the manufacturer. Like other networks, computer networks have basic rules that ensure the safe delivery of …

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