Creating a website is no child play, it takes some good time and resources and in places like Singapore, it can be an expensive endeavor. Great, but then how do you make it useful? The challenge begins with bringing in traffic, which is the only way you will get to sell and increase your business customer base.
Here are a few ways you can draw customers to your site
Search Engine Optimization (SEO)
This is where you increase your website’s visibility through optimizing your pages with keyword phrases users are likely to search for. To improve organic search results, you can do some thorough editing of the existing content, increase the number of back-links and inbound links. Any web design Singapore Company can advise on how to play around with such to achieve great results.
Your site must be a solutions provider for and therefore drawing visitors and giving you a cutting edge above the competition. Thus, you must offer free and original content through your blog. You could also write for prominent blogs in your niche and this will help pull a crowd from them. Here, you draw visitors from a site, which has more traffic than yours.
Use Pay per Click PPC) service
This is an internet advertising service, which helps you pull traffic to your site from search engines. Here, you can set a budget limit of like $5 a day and out of this, and your target would be to convert those clicks into followers and ultimately, customers.
Here, a tracking cookie is placed on each of your site visitor’s computer. Upon leaving your site, the ads will keep popping up every other time. About 98% of your visitors leave without converting and this type of advertising helps in reaching out to them.
Using Facebook Ads
Facebook is arguably the most popular social site, the world over with 500 million daily active users. All types of demographics are regular users of this site and therefore leveraging on it could turn millions to your site. When looking for followers from a particular location, age group and such, Facebook is the best avenue.
YouTube allows you to post videos and this is an ingenious way of being noticed. Viewers can embed the videos on their blogs and even share on their social media. You don’t need to get a million viewers to move traffic to your site, nope; the focus here should be the call to action that tells these viewers where you can be found through linking your website.
Marketing your website is an ongoing endeavor and therefore, you should seek to apply the mechanism that works for you. Seek to know where your target market is mostly found- it could be on Facebook and not YouTube, and then zero into that.