Why not planes crash more frequently from mechanical failure? Considering all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? 1 main motive: checklists.
Before pilots push the button to get taxiing and take-off, they perform an extensive pre-flight checklist to make certain everything is working exactly as it ought to be.
Entrepreneurs hoping for a powerful Vancouver SEO company to help them in Google rankings may take a lesson here. They can create a checklist of their own to make sure everything is ideal for their next site post. No, an SEO checklist will not defend you from crashing and burning. But it is going to help ensure that your article has the best opportunity it needs to rank high in Google.
Thus, before you publish your next piece of web content, then run it through the following 9-point checklist for the very best SEO tips.
1. Pick a good keyword to concentrate on.
The very first step is to simply pick the search term or term you are interested in getting the post to show up for. When I am writing about the very best dog toys for small dogs, I’ll want to learn what folks are really searching for.
The easiest way to do that is use Google Keyword Planner, a free tool which will show you an estimate for any search term. (Although Keyword Planner is free, you may need to set up an AdWords account to obtain access.)
For example, I discovered that “small dog toys” receives 590 monthly hunts — greater than any other related mixture of words. However, I’m not entirely prepared to get started writing about this topic. To begin with, I need to do some research.
2. Research the contest.
Now that I have a word I wish to try to rank for, I’m going to go undercover and do some recon!
Jump over to a “private browsing” mode on your web browser (“Incognito” from Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and visit Google.com. (At my firm, we do “private mode” because we don’t need Google to use our past search history to determine what we see on the search results page)
3. Write the ideal content.
Now that you understand what your competition looks like, it is time to produce the material that’s going to blow those people out of the water. This is perhaps the toughest part, but it’s the most important. It needs to be amazing.
I don’t care if you are developing a blog post, e-commerce page or sales-landing page. It needs to be better than the rest, or neither Google nor your audience will ever take note.
4. Put the keyword in your page title.
This should be a no-brainer, but I’ll state it anyhow: Your page title should contain your keyword, but it does not mean it needs to be exact (although it can be).
Additionally, the title also has to … Read more ...