The fact is that a comprehensive digital marketing is one of the fastest ways to ensure your business has a growing online presence. Employing a professional company to get your campaign up and running has many benefits. Here are some of the top reasons why you need to do just that.
Unless you are experienced and knowledgeable already implementing even a basic digital marketing campaign can be time consuming, as well as a major learning curve. There are many options such as social media, PPC and email marketing. Professionals will know where to concentrate your marketing efforts depending on your business needs and budget. Keep your focus on running the business and save the time ‘trial and error’ takes – Get results faster.
Weighing up Costs
The choices are usually DIY, setting up an in-house team or contracting a professional company to deal with digital marketing campaigns. In the long run, the best ROI is usually achieved by handing the task over to professionals.
Getting some Leverage
While you might be quite the expert yourself at ‘turning your hand to anything’ the world of SEO and online digital marketing is a complex and highly competitive one. Not to mention it is ongoing and time consuming. By hiring a professional company you gain access to the expertise and knowledge it …Continue reading
For this 2019 edition, Met Gala’s costume exhibition was entitled; Camp: Notes On Fashion. But why such a name? The theme was actually inspired by Susan Sontag’s 1964 essay, defining camp as the love of the unnatural… love for exaggeration! And we surely did have a whole load of exaggeration on the red carpet. Here are those who managed to keep up the trend while becoming the stars amongst the “galactic” show!
Lady Gaga – When One Dress Is Too Mainstream!
The Camp theme was created for Lady Gaga! She didn’t resort to any meat dress this time… Mother Monster preferred being the extra in extravagant with four Brandon Maxwell dresses! She entered Met Gala with a giant Barbie-pink gown with five valets holding onto the trailing draperies. Just where everyone is supposed to pose for the pics, she revealed a stunning black strapless gown with a black umbrella. Third time was a charm, since she appeared in another barbie-pink slip dress and finally, Lady Gaga dropped the covers for some chic lingerie with sparkly tights. That’s quite a way to mark a presence!
Kylie And Kendall Jenner – Cinderella’s Evil Sisters
Met Gala 2019 saw Kylie and Kendall Jenner in Versace. These two did not shy from the theme… after all, they’re the Kardashians. The sisters decided to show up …Continue reading
Many individuals believe that getting a website designed and uploaded is enough to increase their business and bring in more orders for their services or products. However, this is definitely not the case, because unless you’re website shows up within the top results of the important search engines such as Google, Bing and Yahoo, the site is going to be practically invisible and nobody will be able to find it when they type in a search query related to your business activities. To get your site up towards the top of the rankings you will need to optimise it for the search engines.
What is SEO?
Search engine optimisation, or SEO involves making sure that your site has the correct meta tags and descriptions so the search engine robots will know exactly what the site is about. You also need to build back links to the site, which are counted as votes. However, many webmasters have made the mistake of building numerous low-quality back links which eventually result in the site being pushed further down the rankings or in the worst-case scenario de-indexed altogether.
Knowing how to do search engine optimisation properly is very important. Having said that, many business owners simply do not have the time to learn good SEO, and find the ideal solution is to hire a freelance SEO …Continue reading
From Facebook and Instagram to Twitter and more, the social media world has gone from just a way to talk to friends and family to full-blown research tools. Whether you’d like to see updates about your favourite businesses, see new trends, or learn what other consumers think about products, social media is where to do it all! And research now shows that some of the best social media campaigns revolve around video campaigns, such as those created by NRG Digital.
Online Shopping Comes First
Online shopping is now the king of the hill. There’s nothing that can compete with lounging around and buying something you want or need with just one click before it shows up the very next day. Gracias Amazon!
Social media really has revamped how we shop on the Internet, because you don’t even have to leave a social media platform to do it thanks to brand profiles that have Shop Now buttons. I can be commenting on a new cologne for a friend before seeing ads for it and then buying it in just a handful of clicks. Did I really ever stand a chance?
Would You Ever Shop Online Before Checking Out Reviews?
While ordering things online is very convenient, it’s actually quite horrific when we order something and what we get isn’t quite …Continue reading
The largest and potentially most contentious overhaul of copyright legislation has been passed by the European Parliament. When this legislation comes into action, it will be the largest change to internet regulations since the implementation of GDPR or the General Data Protection Regulation.
The copyright changes that have been passed are best known for the most controversial clauses in them. These are articles 11 and 13 which have created a major battle between the corporate lobbyists, freedom of expression groups and online activities.
What Does The Change Mean For The Internet?
Will You Be Able To Upload Content?
There has been a lot of emphases that the legislation will still allow people to upload content to the internet. However, technology firms such as Google have sent out warnings that they may have to automatically remove more content once this directive has been implemented.
This has to do with copyright and platforms such as Facebook and YouTube already remove videos and music that are under copyright. YouTube will scan any uploaded content and see if it matches a database of files that it has of copyrighted content. The database allows the original creator to block, track or monetise the content. Under the new legislation, the tech companies will be more liable for any copyright infringements on their platforms.