SEO is an extension of Search Engine Optimization, which is a series of systematic processes that aim to increase traffic from search engines to certain web addresses, by utilizing the natural mechanism of the search engine algorithm.
The main purpose of SEO is to place a website address in the top position or at least on the first page of search engine results (top 10 SERPs) based on certain subjects or keywords. Logically, the address of the site / blog that occupies the top position of the search results has a greater chance of getting more visitors.
And in this article we will discuss the types of SEO. Because of the number and extent of SEO optimization techniques, SEO is divided into 2 types, namely On Page SEO Optimization and Off Page SEO Optimization.
1. SEO On Page Optimization
The first thing we discuss first is the type of SEO optimization on page. On Page SEO Optimization is a type of SEO optimization that is done from within the website or site itself. What is meant by internal optimization is optimization that covers all parts of the site, and without involving other optimizations carried out from outside the site.
So, SEO On Page optimization is an SEO optimization that you can do from your blog. That is, all SEO optimization that you do directly through your blog, then that is an optimization that belongs to this SEO On Page. Inside optimization includes SEO optimization on titles, blog descriptions, SEO scripts, title tags, blog URLs, keywords, heading tags (H1, H2, H3, …), image file names, alt text images, and many others .
However, along with its development, not all types of SEO On Page optimization are done in a good or recommended way. There are some SEO optimizations that are outdated so that search engines are not allowed to do it. but you don’t worry because LinkHelpers Scottsdale SEO Company are ready to help you and guide you to have a website that can increase your income.
2. Off Page SEO Optimization
And the last type of optimization is Off Page SEO optimization. Off Page SEO Optimization is SEO optimization that is done from outside the website or site itself. Off Page SEO optimization is done entirely outside the website so it does not involve the website itself.
In short, Off Page SEO optimization is the opposite of SEO On Page optimization. If you enter keywords in the domain and blog title, or do internal linking and external linking SEO techniques, including SEO On Page, then planting backlinks, promotions, and submitting to various search engines is an optimization that is included in Off Page SEO optimization.
So, Off Page SEO optimization is done without you having to use your own blog, or maybe you can do it more simply without having to open your blog.